Erajaya Group grew from its humble origin in the early 1990s to become national powerhouse in distribution and retail of mobile comunnication products. Today, Erajaya Group is the official distributor for 10 international mobile communication brands and an authorised partner for major mobile operators. Recently, the Group has launched its own mobile handset under the name of Venera.
Ardy Hady Wijaya started a microbusiness trading handsets after observing a growing popularity in mobile services and became convinced that there would be a very promising prospect in distributing and retailing mobile communication products. As a microbusiness with limited working capital, he often had to personally deliver the products to his retail partners. By 2000, Ardy's hard work and persistence enabled him to open two retail outlets in the bustling Roxy Mas and Mangga Dua shopping complexes, which were Jakarta’s epicenter for mobile handset retailing.
In 1996, PT Erajaya Swasembada, or Erajaya, the establishment of what we now know today as the Erajaya Group, was incorporated.
By 2004, the Group strategically partnered with Satelindo's (now Indosat) as an authorized distributor for its products. This led to a chain of partnerships with most major mobile operators in Indonesia, including Telkomsel, XL, Esia, and Axis.
The following year, Erajaya was appointed to be one of Nokia’s authorized distributors in Indonesia. Most recently, along with an acquisition of PT Teletama Arta Mandiri (TAM) in 2011, the Erajaya Group currently provides a comprehensive portfolio of international brands to become Indonesia’s leading distributor and retailer of mobile communication products. Today, Erajaya Group brand portfolio consists of Apple, Acer, BlackBerry, Dell, Huawei, LG, Motorola, Nokia, Samsung, Sony Ericsson, and Venera, the Group’s own mobile handset brand.
Erajaya Group has grown into a nationwide distribution network make up of 70 distribution branches, 236 stores in 27 cities and partnership with more than 16,000 third-party resellers. It is the market leader for mobile communication products distribution in Indonesia commanding 24% market share in 2010.
For the Erajaya Group this situation presents an opportunity for further growth by providing an ethical, professional and committed partner with an extensive network to the leading mobile brands and operators in serving the Indonesian consumer.
Our Group’s growth has been built on solid foundations. The first of this is trust that we earned through our insistence on maintaining the highest ethical standards in all our dealings with brand principals, operators and customers.
The second is professionalism. Since our early days the Group has embarked on a program of recruiting the best professionals in the business in our relentless pursuit to provide our partners with the efficiency and competitive standards that they can expect from a world-class organization.
The third is our commitment to provide our services and products on time and on target to our customers at our Erafone outlets that we achieve with a dedicated and spirited group of employees that are united in our vision to lead in the providing of cellular related services in Indonesia.
The Erajaya Group’s progress, however, would not have been possible without the solid support from the management team and employees as well as the trust given to us from principals, operators and customers. From the bottom of our heart, we would like to thank to all of our stakeholders and look forward to working with them more in the future.
May God always bless Erajaya Group.
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